Jeffrey Campbell

 

Direct Marketing
Geographic Farming

Jeffrey Campbell is a senior level executive that brings 20 years of hands on Direct Marketing and

Direct Response experience to Geographic Farming. Jeff has an accomplished track record in the

development and execution of marketing campaigns that utilize multiple media channels while

concurrently optimizing operating efficiencies. In addition, he has helped facilitate the growth

and development of businesses under his management by securing early and later stage

financing.

 

Prior to joining Geographic Farming, Jeff served as the President of UFC FIT, a joint venture

between the venture firm, New Evolution Ventures, and the UFC, the world leader in MMA

sports. The new business unit was created to facilitate the distribution of an at home fitness

program designed to combine the best in class fitness programming with MMA training

techniques.

 

Jeff also served as the Executive Vice President of SENSA where he oversaw customer acquisition

and retention. Under his guidance, the brand grew from $35mm in revenue to $180mm in

revenue in only 3 years. By utilizing Direct Response, the company was able to build brand

awareness while growing sales. During his tenure, his team was nominated as Marketer of the

Year by the DRMA for 2011, 2012, 2013, and won in 2012.

 

Prior positions include roles as the Chief Operations Officer for Dermacia, Inc., a leading

cosmeceutical company based in Southern California, President of UltraConversions, a wholly

owned subsidiary of Intermix Media (previously eUniverse), and Chief Operations Officer for US

Capital, a financial marketing firm focused on the subprime credit sector.

 

Jeff received his BA from the University of California, Berkeley, and was awarded his MBA from

the University of California Los Angeles.