NAR Family of Strategic Investments


SCV and REach® Portfolio

Your complete lead generation and communication technology for social media


Back At You Media is the #1 social media marketing company dedicated to the Real Estate industry. We provide a full-service lead generation, communication and education platform through the use of proprietary technology on social networks like Facebook.

Back At You Media

Get more listings and recruit more agents with the power of video
Video marketing platform that allows users to send video from any device and for recipient to open from any device – also enables users to make, send, and track results of both traditional and video marketing campaigns.


Helping REALTORS keep their hard-earned money by automatically tracking their expenses, mileage, and time.


Deductr was designed to help REALTORS maximize their eligible tax deductions, eliminate tax-time stress, and keep more of what they work so hard to make.  Deductr’s patent pending technology automates the tracking of expenses, mileage, and time and provides single-click access to everything they need to maximize their deductions.


Build relationships and extra income by helping clients turn unused office space into cash.


Desktime helps commercial brokers optimize their client’s offices and facilities by turning unused space into co-working areas and connecting them to independent and mobile workers who are seeking well-suited spaces to work, anywhere and anytime. Desktime’s online platform helps brokers earn extra commissions and turns unused office space into cash by facilitating easy management of a shared workspace, booking to billing, managing availability and communicating with users, all in a single app.



DocuSign, Inc. is the fastest, most secure way to sign, send, and store documents in the cloud and is the global leader of on-demand software services for electronic signature. DocuSign empowers individuals, small business and global enterprises to operate faster and more efficiently with greater profitability, enhanced security and compliance.  Learn more about DocuSign’s growth in the real estate vertical.

DocuSign Inc.

Increase your deal flow and closings by referring clients to prequalified lenders that will fund their real estate needs and business expansion plans.


FundWell is an online marketplace that prequalifies and matches small businesses and commercial real estate investors to lenders. FundWell users get access to the best funding options they are eligible for today, and improve their fundability for more and lower cost financing in the future.


Software as a Service platform that tracks energy utilization in buildings to optimize efficiency and regulatory reporting.


SeaSuite by Goby helps building owners and managers run better buildings by capturing and distilling multiple building data sources into simple, contextualized dashboards, tasks, and reports. SeaSuite outputs ensure compliance with the rapidly changing regulatory landscape and institutional reporting requirements.


Social media made easy and effective for real estate brokers and agents.
Lumentus Social provides an easy to use platform for brokers to distribute curated content to help their agents keep their social media pages alive and productive.


Engage more prospects and close more transactions by helping clients financially plan for the purchase of their next home
Planwise offers an easy to use financial forecasting tool that enables individuals to plan for major life events by simply and visually testing real-life scenarios.


Get your stellar reputation online with client testimonials!
Reach150 provides a turnkey referral platform for service professionals to quickly build a positive reputation online.


Mobile, flexible, and connected telephony for real estate professionals.


SendHub is telephony designed with the real estate professional in mind: It is mobile, works on any device, and offers real-time analytics, text messaging, and all the features of a PBX phone system.


Win more listings by identifying and automatically marketing to homeowners most likely to sell in your neighborhood


SmartZip’s marketing automation platform (SmartTargeting) uses the power of big data to help agents win listings by identifying top home seller prospects accurately and reaching them through targeted online, social and offline marketing campaigns. SmartZip’s analytics are trusted by leading real estate businesses to increase user engagement on their websites.


Give real gifts to clients and prospects instantly on your smartphone
Gifting platform to enable service professionals to provide low cost gifts to clients to say ‘thank you’ in a more meaningful way.  


Updater makes moving easier for the 45 million Americans on the move every year.


Updater is the nation’s leading moving app and moving concierge that allows users to seamlessly connect TV & internet, reserve a moving company, transfer utilities, forward mail, and much more. Thousands of real estate and relocation professionals rely on Updater's business solutions to save clients hours with a branded and personalized moving experience.



Create your own videos: No Experience Necessary


WeVideo redefines video creation and editing, allowing any agent to create professional-grade videos with just a few clicks on the web using a desktop browser or any mobile device.  


Engage your clients and prospects online in real time via web, text and video chat
Workface’s unique software platform is easy, quick-to-deploy and provides the ability for real time one-on-one conversations at a customer’s moment of interest.


Xceligent is a leading provider of verified commercial real estate information across the United States to assist real estate professionals, appraisers, owners, investors and developers that make strategic decisions to lease, sell and develop commercial properties.


Investments by NAR

Move, Inc., a subsidiary of News Corp, is a leading provider of online real estate services and operates the Move network of real estate websites and mobile experiences for consumers and real estate professionals. The Move network reaches more than 30 million people per month and includes:®,™, SeniorHousingNet.comSM , Doorsteps®, ListHub™, Top Producer® Systems, TigerLead®, FiveStreetSM and others. Learn more about's growth in the real estate vertical.

Move, Inc.

SentriLock provides the SentriLock's REALTOR® Electronic Lockbox to serve brokers and agents with its reliable and secure technology and outstanding customer service. It provides a value driven product that focuses on the true needs of the REALTORS® who use it every day. SentriLock has more than 650,000 lockboxes in use by 250,000 Agents from over 245 different Associations around the country.


The zipLogix family of tech-savvy products is the recognized industry standard for electronic real estate forms and transaction management system that are currently used by more real estate professionals than any other real estate software programs


Past SCV Investments

ePropertyData was acquired by Xceligent in early 2012.  As the leader in Commercial Information Exchange (CIE) technology with a robust product providing researched sales and leases to online mapping and GIS information,  it was a natural fit to compliment Xceligent’s growing mass of commercial real estate data and national market coverage.


Ifbyphone is a voice-based marketing automation system which allows businesses to manage, measure and automate sales and service calls.