Todd Carpenter


Managing Director Data Analytics, National Association of REALTORS®
As Managing Director for the National Association of REALTORS®’s Data Analytics Group, Todd leads the association’s efforts to build analytics tools that help the association make better business and advocacy decisions. The Digital Analytics Group is building member engagement profiles, identifying behavior patterns and creating models to predict likely candidates for advocacy, volunteerism, and consumption of the association’s services. In addition, Todd works to connect these tools with associations at the state and local level, so all three can provide better service to their members.

Previous as Sr. Manager of Industry Engagement for Trulia, Todd built online and offline relationships with REALTOR® association leadership, MLS executives, brokers, and agents. He spoke nationally on social media, data quality, mobile technology and syndication. With 20+ years of experience in the real estate and mortgage industry, he advised Trulia on how to better align the company's initiatives with the needs of the company's partners.

As Director of Digital Engagement for the National Association of REALTORS®, Todd oversaw the association’s communication strategy on its social media channels; developing tools, platforms, best practices and policies for advancing NAR’s political, business and communication goals. He trained and advised the staff, and performed member outreach online and in-person.

Todd had spoken at national, state and local association conferences, internationally for the Canadian Real Estate Association, and at regional conferences like Inman Connect, RETSO, Agent Reboot, Xplode, BlogWorld and BlogWell.

Todd has organized innovative conference programming and is a founding organizer of the RE BarCamp movement. He created, Real Estate WordCamp, and many other unconventional events.

Todd is widely regarded as an industry pioneer in leveraging the social web. Specializing in relationship development in the industry since 1992, he began using online tools to acquire and maintain these relationships in 2002, and created the first broker-focused mortgage blog in 2005. Inman News named me to their “Most Influential In Real Estate” lists for five consecutive years.