Grier Allen


President and Co-Founder, BoomTown

Allen Grier is the President and Co-founder of BoomTown, a software design and web marketing company based in Charleston, SC. Grier has over ten years of experience in both the real estate and software industries.

In 2002, Grier graduated from Clemson University with a bachelor’s degree in Computer Science and began working as an in-house marketing & technology consultant for Prudential Carolina Real Estate, now known as Carolina One Real Estate, where he soon discovered a need for technology advancement in the industry. In 2004 Grier co-founded Slant Media, a creative firm that develops intuitive websites, web applications, and marketing campaigns for clients from various industries. In 2006 Grier decided to focus entirely on a software solution for the real estate industry, partnering with Cooper Bane to start a company called BoomTown. They developed a comprehensive suite of real estate marketing services and lead management tools, which have proven extremely effective for their clients. BoomTown was named the 96th fastest growing private company in the nation by Inc. Magazine in 2012 and Grier now serves as President & CEO, leading a team of innovative individuals who are shaping the future of real estate technology.