Real Estate Executive Panel to Discuss REach™ Program Industry Impact


REach™ Strategic Technology Accelerator Hosts Demo and Panel Discussion at NAR’s Annual Conference


WASHINGTON (November 5, 2013)  - REach™, a strategic accelerator program developed by Second Century Ventures, the strategic investment arm of the National Association of Realtors®, will be hosting a panel session with CEOs from the world’s top real estate firms to introduce NAR’s REach™ accelerator companies – emerging tech companies that are innovating business and the real estate industry.

The panel discussion and demo will be held in San Francisco on Friday, Nov 8 at the Moscone Center, Room 121. Speakers are Rick Davidson, CEO, CENTURY 21; Pam O’Connor, CEO, LeadingRE; Budge Huskey, CEO, Coldwell Banker; Errol Samuelson, President,®. The session will be moderated by Constance Freedman, NAR vice president of strategic investments.

The NAR’s REach™ accelerator program is unique; REach™ startups get unparalleled access to NAR’s 1 million members and the real estate market’s $1 trillion in annual sales, 12 million consumers and $7 billion in annual ad spend. 

“Over the last nine months, seven emerging tech companies have participated in REach's™ charter class and have grown their customer bases three to five times larger,” said Constance Freedman, NAR vice president of strategic investments. “As a result of their success in REach™, several companies having raised funds from investors before the program has even concluded. Together, these companies offer robust business solutions across multiple industries, not just real estate, and exemplify innovation, integrity and positive experiences.”

REach™ was created expressly to connect real estate professionals who want to take their businesses to the next level with innovative technology companies. A recent NAR survey found that seven out of 10 large real estate companies provided or encouraged the use of comparative market analyses, e-signatures, document preparation and management; more than half of large firms promoted the use of graphics and presentations, transaction management, and social media management tools.

REach™ was created to help introduce business professionals to technologies that provide solutions to increase customer acquisition, sales and profitability.

REach™ is a unique strategic accelerator created by Second Century Ventures, the investment arm of the National Association of Realtors®, helping technology companies launch into the real estate vertical. REach™ is a 9 month program which provides education, mentorship and market exposure to help its portfolio companies access the trillion-dollar real estate market and leverage NAR's strategic expertise. REach™ accepts fewer than a dozen companies each year to access one of the world's largest industries.  More information can be found on their website at

The National Association of Realtors®, “The Voice for Real Estate,” is America’s largest trade association; representing 1 million members involved in all aspects of the residential and commercial real estate industries. For more information about NAR and other news release, please visit their website at